marketing {ElemStatLearn} | R Documentation |
Market Basket Analysis
Description
The dataset is an extract from this survey. It consists of
14 demographic attributes. The dataset is a good mixture of categorical
and continuos variables with a lot of missing data. This is characteristic
for data mining applications.
Usage
data(marketing)
Format
A data frame with 8993 observations on the following 14 variables.
- Income
- ANNUAL INCOME OF HOUSEHOLD (PERSONAL INCOME IF SINGLE)
1. Less than $10,000
2. $10,000 to $14,999
3. $15,000 to $19,999
4. $20,000 to $24,999
5. $25,000 to $29,999
6. $30,000 to $39,999
7. $40,000 to $49,999
8. $50,000 to $74,999
9. $75,000 or more
- Sex
- 1. Male
2. Female
- Marital
- 1. Married
2. Living together, not married
3. Divorced or separated
4. Widowed
5. Single, never married
- Age
- 1. 14 thru 17
2. 18 thru 24
3. 25 thru 34
4. 35 thru 44
5. 45 thru 54
6. 55 thru 64
7. 65 and Over
- Edu
- 1. Grade 8 or less
2. Grades 9 to 11
3. Graduated high school
4. 1 to 3 years of college
5. College graduate
6. Grad Study
- Occupation
- 1. Professional/Managerial
2. Sales Worker
3. Factory Worker/Laborer/Driver
4. Clerical/Service Worker
5. Homemaker
6. Student, HS or College
7. Military
8. Retired
9. Unemployed
- Lived
- HOW LONG HAVE YOU LIVED IN THE SAN FRAN./OAKLAND/SAN JOSE AREA?
1. Less than one year
2. One to three years
3. Four to six years
4. Seven to ten years
5. More than ten years
- Dual_Income
- DUAL INCOMES (IF MARRIED)
1. Not Married
2. Yes
3. No
- Household
- PERSONS IN YOUR HOUSEHOLD
1. One
2. Two
3. Three
4. Four
5. Five
6. Six
7. Seven
8. Eight
9. Nine or more
- Householdu18
- PERSONS IN HOUSEHOLD UNDER 18
0. None
1. One
2. Two
3. Three
4. Four
5. Five
6. Six
7. Seven
8. Eight
9. Nine or more
- Status
- HOUSEHOLDER STATUS
1. Own
2. Rent
3. Live with Parents/Family
- Home_Type
- 1. House
2. Condominium
3. Apartment
4. Mobile Home
5. Other
- Ethnic
- 1. American Indian
2. Asian
3. Black
4. East Indian
5. Hispanic
6. Pacific Islander
7. White
8. Other
- Language
- WHAT LANGUAGE IS SPOKEN MOST OFTEN IN YOUR HOME?
1. English
2. Spanish
3. Other
Details
The goal is to predict the Anual Income of Household from the other 13
demographics attributes.
Number of instances: 8993.
These are obtained from the original dataset with 9409 instances,
by removing those observations with the response (Annual Income)
missing.
Source
Source: Impact Resources, Inc., Columbus, OH (1987).
A total of N=9409 questionnaires containg 502 questions were
filled out by shopping mall customers in the San Francisco Bay area.
Examples
str(marketing)
summary(marketing)
[Package
ElemStatLearn version 0.1-6
Index]